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Public Higher Education Bulletin

Governors State University

Request for Proposal: Marketing and Data Research Services

Award Info
Published Tuesday May 30, 2006
Awarded to:
Vendor:  Carnegie Communications, Westford, MA
Amount:  An estimated $450,000
Terms:   July 1, 2006 to June 30, 2009, subject to the approval of the University's Board of Trustees, with one 3-year renewal at the discretion of the University.
Number of Unsuccessful, Responsive Respondents: 1
The University award process may be delayed up to thirty days as this award goes through a state approval process.
First published Monday April 10, 2006
Sealed responses will be accepted at the address below until 2:00 PM, Thursday April 27, 2006:
Purchasing Department
One University Parkway
University Park, IL 60466
Governors State University (GSU) wishes to evaluate proposals from firms who have conducted market research for higher education; experience working with higher education in the Chicago area and in Illinois is desirable.

Responding vendors must understand the strategic initiatives of the university, particularly as they apply to GSU's plans to expand online and web-based course offerings.

The awarded firm will be responsible (at a minimum) for identifying prospective non-traditional students, identifying competitive threats, identifying obstacles to enrollment, recommending enrollment strategies, and determining public perceptions toward GSU and its specific programs of study.

Vendors must not only have demonstrated experience in the traditional methods of market research, but also have familiarity with techniques that include the use of the web for market research purposes and experience with geo-mapping.

The contract will be for an initial 3-year period with one additional 3-year option to renew at the discretion of the university.
For additional information, contact:
Tracy Sullivan
Phone: (708) 534-4990 Ext: 3018
FAX: (708) 235-3970
Submit 3 copies of the response as defined in the specifications. Proposal documents may be obtained by contacting the Purchasing Office. Illinois Department of Human Rights (IDHR) eligibility number is required on all proposals.

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