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Public Higher Education Bulletin

Northern Illinois University
RFP #53001RLC

Request for Proposal: University-wide Marketing Plan

This solicitation will not be awarded
Published Wednesday September 5, 2001
This Request for Proposal has been cancelled. All planned expenditures for any work described in this RFP will be conducted and financed by the University's independent foundation. The Foundation is exempt from the Illinois Procurement Code.
This notice has been modified
Published Thursday May 24, 2001
The bid opening has been changed to Wednesday, June 6, 2001.
First published Friday May 11, 2001
Sealed responses will be accepted at the address below until 2:00 PM, Wednesday June 6, 2001:
Lowden Hall, Room 107
Northern Illinois University
DeKalb, IL 60115-2870

for University-wide marketing plan.

The University and its Foundation are soliciting proposals for a broad range of services leading to the development of an integrated marketing plan for Northern Illinois University, including outreach centers. The successful candidate will also provide recommendations for initial creative implementation of the strategies in various media as the branding strategies may suggest to best market the University and the Foundation's various programs and entities. While recruitment of students at all levels is part of this project developing an overall identity and marketing strategy for the University and the Foundation is the goal. Further information is contained in the request for proposal.

Respondents must provide a complete package covering all areas as outlined in the bid package, references, data regarding lead and primary associates to be assigned, evidence of at least five years experience for the firm and the personnel assigned to the project, the methodology for each phase of the project and the overall project plan including cost and time-line factors for each phase, samples of work of similar nature and scope, and other factors as requested in the RFP. (Submitted by Kathe Shinham, State Purchasing Officer.)

For additional information, contact:
Bob Caswell
Phone: (815) 753-6106

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  • Amendmt1.pdf (5 KB)
  • RFP53001RLC.pdf (405 KB)