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Public Higher Education Bulletin

Southern Illinois University Edwardsville
PA RFP #6177
Professional and Artistic RFP: Digital Media Buy Management
Award Info Published Monday April 16, 2018
Awarded to:
Vendor: ReelEyez Media LLC, St. Peters, MO
Amount: An estimated $3,225,000
An estimated start date of 7/1/2018 through 6/30/2023
Number of unsuccessful, responsive bidders: 8
The State Purchasing Officer for this procurement is now Steve Todt.
The University award process may be delayed up to thirty days as this award goes through a state approval process.
This notice has been modified
Published Monday January 29, 2018
Addendum #1 with Questions & Answers has been attached.
First published Thursday, January 18, 2018
Sealed proposals will be accepted at the address below until 2:00 PM, Tuesday February 6, 2018:

Purchasing Department
Campus Box 1012
#2 Supporting Services Road
Edwardsville, IL 62026

The University is seeking oversight and management of digital media buys and optimization for online video, display, retargeting, search engine marketing, streaming radio and other forms of digital advertising such as social media, mobile marketing, and emerging digital media that may be added to the University?s advertising strategy. The agency will provide strategic counsel in media planning by analyzing various digital media opportunities to maximize exposure for the University with desired audiences. The agency must have proven results working with higher education clients as well as other commercial and non-profit clients. The agency must have a proven ability to deliver high-quality leads at or below regional and national cost per lead benchmarks. In consultation with University Marketing, the agency will plan annual digital media campaigns while evaluating new opportunities in the best interest of the University.

For additional information, contact:
Gina Grace
Purchasing Campus Box 1012
Southern Illinois University Edwardsville
Edwardsville, IL 62026-1012
Phone: (618) 650-3522
FAX: (618) 650-3251
State Purchasing Officer - Steve Todt
Submit 4 copies of the response as defined in the specifications. The University reserves the right to accept or reject any and all responses or parts thereof. Vendor may expect payment thirty to sixty days after receipt of invoice, unless otherwise stated in the bid documents. This procurement may be contingent on Board of Trustees approval. Illinois Department of Human Rights (IDHR) eligibility number is required on all proposals, if applicable. There is a BEP goal for this procurement. See solicitation documentation for details. The contract(s) for this solicitation could exceed $50,000 annually.

This transaction is subject to the State Board of Elections registration and certification requirements of Public Act 095-0971.

The State of Illinois has a policy to encourage prospective vendors to hire qualified veterans, minorities, females, persons with disabilities and ex-offenders.

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Specification Documents
  • 6177-Addendum.pdf (294 KB)
  • 6177.docx (107 KB)