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Public Higher Education Bulletin

Southern Illinois University Edwardsville
Bid #8460

Invitation for Bid: Media Buying Services

Award Info
Published Monday June 20, 2005
Awarded to:
Vendor:  Radio Dial Marketing
Amount:  $45,000
Terms:   One-time transaction
Number of Unsuccessful, Responsive Bidders: 1
The University award process may be delayed up to thirty days as this award goes through a state approval process.
First published Wednesday May 25, 2005
Sealed bids will be accepted at the address below until 2:00 PM, Monday June 13, 2005:
Purchasing Department
Campus Box 1012
Southern Illinois University Edwardsville
Edwardsville, IL 62026-1012

for media buying services. Southern Illinois University Edwardsville is looking for broadcast media (radio and network television) buying assistance for help in creating and implementing results-driven media advertising campaign in July/August 2005 in the St. Louis Metropolitan market.

Object/Goal To Be Achieved
Southern Illinois University Edwardsville is looking to increase awareness and interest in its quality higher educational opportunities. Target audiences: teens age 12-17; adults age 18-34; and adults age 35-54. The broadcast media buy will complement other direct marketing activities, including print, billboard, and cable television.

Duration of Contract
Southern Illinois University Edwardsville requires that the project be planned and media placed by June 30, 2005. It is anticipated that the contract will be awarded by June 15, 2005 and the vendor notified by telephone. The selected vendor must be able to complete the media buy within this timeframe (ads to run in July/August).

The University reserves the right to accept or reject any and all bids or parts thereof. Vendor may expect payment thirty to sixty days after receipt of invoice, unless otherwise stated in the bid/RFP documents. Bidding documents may be obtained by contacting the Purchasing Office. Illinois Department of Human Rights (IDHR) eligibility number is required on all bid proposals.

(Submitted by Kenn Neher, State Purchasing Officer.)

For additional information, contact:
Shelly Albert
Purchasing Campus Box 1012
Southern Illinois University Edwardsville
Edwardsville, IL 62026-1012
Phone: (618) 650-3265
FAX: (618) 650-3251

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