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Public Higher Education Bulletin

 
Southern Illinois University Edwardsville
RFP #8616
Request for Proposal: Media Buying Services
Renewal Info
Published Friday June 27, 2008
Renewal entered into with:
Vendor: Radio Dial Marketing, St. Louis, MO
Amount: An estimated $130,000
Renewal: 1st of 5, 7/1/2008 through 6/30/2009
Pricing Changes:  None
Service/Product Changes:  None

The University award process may be delayed up to thirty days as this award goes through a state approval process.
Award InfoPublished Monday October 29, 2007
Awarded to:
Vendor: Radio Dial Marketing, St. Louis, MO
Amount: An estimated $125,000
Terms:
November 1, 2007 through June 30, 2008, with five one-year renewal options
Renewals:
5 one-year
Number of Unsuccessful, Responsive Respondents: 1
Comments:
The apparent low bidder did not submit a complete response. The submitted response indicated a lack of experience with the type of software that media buying firms are currently using to efficiently place advertising. Also, the response showed a lack of familiarity with the St. Louis area market, which is the target market that SIUE wishes to reach in an effective manner as referred to in the RFP.
The University award process may be delayed up to thirty days as this award goes through a state approval process.
First published Tuesday, October 9, 2007
Sealed bids will be accepted at the address below until 2:30 PM, Wednesday October 24, 2007:

Purchasing Department
Campus Box 1012
Edwardsville, IL 62026-1012

Southern Illinois University Edwardsville is looking for broadcast media (radio and network television) planning and buying assistance for maximum impact in the St. Louis Metropolitan market.
Southern Illinois University Edwardsville is looking to increase awareness and interest in its quality higher educational opportunities. Target audiences: teens age 12-17; adults age 18-34; and adults age 35-54. The broadcast media buy will complement other direct marketing activities, including print, billboard, and cable television.

For additional information, contact:
Shelly Albert
Purchasing Campus Box 1012
Southern Illinois University Edwardsville
Edwardsville, IL 62026-1012
Phone: (618) 650-3265
FAX: (618) 650-3251
E-Mail: malbert@siue.edu
Submit 4 copies of the response as defined in the specifications. The University reserves the right to accept or reject any and all responses or parts thereof. Vendor may expect payment thirty to sixty days after receipt of invoice, unless otherwise stated in the bid documents. This procurement will be contingent on Board of Trustees approval. Illinois Department of Human Rights (IDHR) eligibility number is required on all proposals.

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Other Public Documents
  • 8616.pdf (2 MB)
  • 8616ConsultantAgreement.pdf (43 KB)