for market research, market planning, media placement, and public relations for the Chicago project .
The College of Engineering has developed the "Chicago Project," an initiative aimed at fostering understanding and support of the college in the greater Chicago area among alumni, corporate leaders, opinion makers, and the general public. The goal of this project is increasing public awareness of our name and identity, and to support and improve "sales of our products."
Proposers will be asked to provide information about their past experiences, and what services are available to assist in determining the University's brand, developing a plan for marketing, providing media relations, strategically planning Chicago-area events, and providing ongoing consultation over the execution of the plan. (Submitted by Katharine Kral, State Purchasing Officer.)