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Public Higher Education Bulletin

Western Illinois University
RFP #R212391

Request for Proposal: Digital Marketing and Advertising Services

Award Info Published Tuesday July 14, 2020
Awarded to:
Vendor: Carnegie Dartlet, LLC, Westford, MA
Amount: An estimated $350,000
An estimated start date of 7/31/2020 through 6/30/2023
7 one-year
Potential Future Renewals: $2,450,000
Number of Unsuccessful, Responsive Respondents: 8
15 proposals received - 9 responsive, 6 non-responsive 20 percent BEP goal with LLT Group, Naperville, IL
The Chief Procurement Officer for this procurement is now John Donato.
The State Purchasing Officer for this procurement is now Constance Ratliff.
The University award process may be delayed up to thirty days as this award goes through a state approval process.
This notice has been modified
Published Monday June 1, 2020
The opening date has been extended to June 11, 2020 at 2 PM. Addendum 1 has been issued.
First published Wednesday, May 20, 2020
Sealed proposals will be accepted below until 2:00 PM, Thursday June 11, 2020:
At the following address:
227 Sherman Hall
1 University Circle
Macomb, IL 61455
The Board of Trustees of Western Illinois University is seeking proposals from qualified firms ("Vendors") specializing in higher education strategic enrollment marketing in order to provide support and digital marketing campaign creation, management, optimization and reporting to facilitate digital marketing and advertising tactics for WIU's target audience. The University requires the firm to execute the University's digital marketing campaign plans and provide ongoing monitoring and optimization, as well as reporting. The firm shall provide expert consultation and feedback based on industry best practice that will help the University strengthen plans both before the launch of a campaign and during the run of a campaign. After University Marketing provides creative assets and messaging needed for a campaign, the selected firm shall execute the campaigns to include the build out of individual ads within each platform, monitoring key performance indicators, and adjusting campaign elements like bid strategies and keyword usage to improve performance and maximize budget. The work performed by the selected firm will support several related projects throughout the academic year. The firm shall report raw key performance indicator data at frequent intervals as necessitated by the particular campaign, as well as in-depth analytical reports at the end of a campaign. Reporting shall be provided in such a manner to allow for improved performance based on the data.

For instructions on how to obtain a comprehensive purchase description, disclosure or contract forms, contact:
Helen Schultze
Phone: (309) 298-1819
Chief Procurement Officer - Ben Bagby
State Purchasing Officer - Constance Ratliff
Submit 5 copies of the response as defined in the specifications.
The University reserves the right to accept or reject any and all responses or parts thereof.
This procurement may be contingent on Board of Trustees approval.
Illinois Department of Human Rights (IDHR) eligibility number is required on all proposals, if applicable.
There is a 20 percent BEP goal for this procurement. See solicitation documentation for details.
There is a 10 percent Veteran-owned business goal for this procurement. See solicitation documentation for details.
The contract(s) for this solicitation could exceed $50,000 annually.

This transaction is subject to the State Board of Elections registration and certification requirements of Public Act 095-0971.

The State of Illinois has a policy to encourage prospective vendors to hire qualified veterans, minorities, females, persons with disabilities and ex-offenders.

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Specification Documents
  • Addendum1forDigitalMediaR212391.doc (228 KB)
  • CopyofPre-SubConferenceCall.xlsx (10 KB)
  • R212391BEPUPLAN.pdf (959 KB)
  • R212391DigitalMediaRFP.docx (126 KB)
  • R212391VSBUPLAN.pdf (1005 KB)
Public Opening Documents
  • BidtabulationR212391.pdf (101 KB)