To obtain documents, log on:
Not registered? Register me now

Public Higher Education Bulletin

Southern Illinois University Edwardsville
RFP #4440

Request for Proposal: Digital Media Buy Management

Renewal Info
Published Thursday May 26, 2022
Renewal entered into with:
Vendor: ReelEyez Media, LLC
Amount: An estimated $1,200,000
Renewal: 2nd of 4, 7/1/2022 through 6/30/2023
Pricing Changes: 
Service/Product Changes: 
Potential Future Renewals: $2,400,000
The Chief Procurement Officer for this procurement is now John Donato.
The State Purchasing Officer for this procurement is now Steve Todt.
The University has taken into account 30 ILCS 575/8i of the BEP Act in conducting this renewal.

The University award process may be delayed up to thirty days as this award goes through a state approval process.

Award Info Published Thursday August 5, 2021

ReelEyez Media, LLCWentzville, MO

  • Amount: An estimated $1,200,000
  • BEP [51% / $0]
  • Terms: An estimated start date of 7/1/2021 through 6/30/2022
  • Renewals: 1 one-year, then 1 one-year, then 1 one-year
  • Potential Future Renewals: $3,600,000
  • March Marketing (subcontractor)
    VBP [2% / $0]

Unsuccessful respondents (3)



4 total

1 successful respondent

3 unsuccessful respondents

4 BEP vendors
0 VBP vendors
0 Small businesses

Buyer for this procurement: Aimi Hartlieb, (618) 650-2834

Chief procurement officer for this procurement: John Donato

State purchasing officer for this procurement: Steve Todt

The University award process may be delayed up to thirty days as this award goes through a state approval process.

This notice has been modified
Published Wednesday March 3, 2021
Addendum #1 with questions and answers is attached.
First published Thursday, February 11, 2021
Sealed proposals will be accepted below until 2:00 PM, Friday March 12, 2021:
At the following address:
Purchasing Department
Campus Box 1012
Edwardsville, IL 62026-1012
Southern Illinois University Edwardsville (SIUE) is seeking oversight and management of digital media buys and optimization for search engine marketing, social media advertising, and other forms of digital advertising. The Vendor will provide strategic counsel in media planning by analyzing various digital media opportunities to maximize exposure for the University with desired audiences. The Vendor must have proven results working with higher-education clients as well as other commercial and non-profit clients. The Vendor must have a proven ability to deliver high-quality leads at or below regional and national cost per lead benchmarks. In consultation with University Marketing, the Vendor will plan annual digital media campaigns while evaluating new opportunities in the best interest of the University.

For instructions on how to obtain a comprehensive purchase description, disclosure or contract forms, contact:
Aimi Hartlieb
99 Supporting Services Road
Campus Box 1012
Edwardsville, IL 62026
Phone: (618) 650-2834
Chief Procurement Officer - John Donato
State Purchasing Officer - Steve Todt
Submit 4 copies of the response as defined in the specifications.
The University reserves the right to accept or reject any and all responses or parts thereof.
Vendor may expect payment thirty to sixty days after receipt of invoice, unless otherwise stated in the bid documents.
This procurement may be contingent on Board of Trustees approval.
Illinois Department of Human Rights (IDHR) eligibility number is required on all proposals, if applicable.
There is a 29 percent BEP goal for this procurement. See solicitation documentation for details.
There is a 2 percent Veteran-owned business goal for this procurement. See solicitation documentation for details.
The contract(s) for this solicitation could exceed $50,000 annually.

This transaction is subject to the State Board of Elections registration and certification requirements of Public Act 095-0971.

The State of Illinois has a policy to encourage prospective vendors to hire qualified veterans, minorities, females, persons with disabilities and ex-offenders.

Bulletin Navigation

To obtain documents, log on:
Specification Documents
  • 4440Addendum1.pdf (200 KB)
  • RFP4440.pdf (2 MB)